Towards A Value-Dominant Logic of Marketing

Towards A Value-Dominant Logic of Marketing

Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creation. Specifically, we draft a Value-Dominant Logic....

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Bibliographic Details
Main Authors: Hunter Hastings, Fernando Antonio Monteiro Christoph D´´´Andrea, Per Bylund
Format: Article
Language:Portuguese
Published: Instituto Mises Brasil 2019-11-01
Series:Mises
Subjects:
value-dominant logic
value
subjectivism
marketing
austrian economics
strategic marketing
service-dominant logic
Online Access:https://revistamises.org.br/misesjournal/article/view/1240

Internet

https://revistamises.org.br/misesjournal/article/view/1240

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