Brand of Spain: perception within the country and abroad
The goal of the study was to analyze the perception of the territorial brand of Spain at home and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt. The study was done with the application of the methods of comparative analysis of empirical data obtaine...
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| Format: | Article |
| Language: | Russian |
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Moscow State Institute of International Relations (MGIMO)
2017-12-01
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| Series: | Ибероамериканские тетради |
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| Online Access: | https://www.iberpapers.org/jour/article/view/70 |