Brand essense: elements and added value
The emergence of branding as one of the areas of business has helped to draw the attention of management to the need to give a product or service an emotional reinforcement, a certain factor, working with the subconscious of the consumer. Scientists have experimentally found out that a person’s conn...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2021-04-01
|
| Series: | E-Management |
| Subjects: | |
| Online Access: | https://e-management.guu.ru/jour/article/view/142 |