The digitalization phenomenon and digital strategies in emerging countries: A semi-systematic review / O fenômeno da digitalização e estratégias digitais em países emergentes: Uma revisão semissistemática

Abstract Purpose: Through a review of the literature on digitalization in emerging countries, we analyzed how companies operating in these regions develop and implement strategies to navigate the digital era. Originality/value: The emergence of new technologies has reconfigured businesses’ survi...

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Bibliographic Details
Main Authors: Pablo Leão, Gabriella Guinlle, Thomaz N. Rocha, Ligia Azevedo-Rezende, Maria Tereza Leme Fleury
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2023-06-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
Online Access:https://www.scielo.br/j/ram/a/MmMGHWb5j3XjxXMFj5PxXxs/?format=html&lang=en