A MARKETING VIEW OVER THE ROLE OF THE PUBLIC AUTHORITIES IN THE PROTECTION OF THE CONSUMERS PRIVATE SPACE
The concept of privacy, seen in connection with the consumer's private space, and defined in terms of the rights the consumer have to disclose or not, respectively to have protected their personal data has gained an increasing importance, as a result of the organizations extended and more and m...
Main Authors: | , , , |
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Format: | Article |
Language: | deu |
Published: |
University of Oradea
2011-12-01
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Series: | Annals of the University of Oradea: Economic Science |
Subjects: | |
Online Access: | http://anale.steconomiceuoradea.ro/volume/2011/n2/118.pdf |