Correlation among corporate social responsibility, brand equity and firm performance based on feeling of staff in travel companies in TPP integration
The aim of this paper is to identify the relationship between staff Corporate Social Responsibility (CSR) awareness of brand equity and firm performance in the tourism sector using a well-designed questionnaire to collect data from 336 staff working in tourism enterprises. The research uses various...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1512 |