Customer preference analysis from online reviews by a 2-additive Choquet integral-based preference disaggregation model
Online reviews have become an important data source for analyzing consumers’ preferences. Consumer preference analysis assists product managers to understand consumers’ propensity for different product attributes and make consumer-oriented market strategies. Existing studies on consumer preference...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-11-01
|
| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/TEDE/article/view/17972 |