Embodiment of American Virtue, Embodiment of Corporate Interest? – Michael Jordan’s Public Persona and Its Historical Roots

In professional sports physicality is closely connected to an omnipresent capitalist logic. Therefore, professional sports constitute an arena in which bodies are produced, serve as revenue increasing entities, and are ultimately consumed. By taking a closer look at the National Basketball Associati...

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Bibliographic Details
Main Authors: Till Neuhaus, Niklas Thomas
Format: Article
Language:English
Published: Hyperion University 2023-04-01
Series:HyperCultura
Subjects:
Online Access:http://litere.hyperion.ro/hypercultura/wp-content/uploads/2023/04/Neuhaus_Thomas_2.pdf