Cynicism in negotiation: When communication increases buyers' skepticism
The economic literature on negotiation shows that strategic concerns can be a barrier to agreement, even when the buyer values the good more than the seller. Yet behavioral research demonstrates that human interaction can overcome these strategic concerns through communication. We show that there...
Main Authors: | Eyal Ert, Stephanie Creary, Max H. Bazerman |
---|---|
Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2014-05-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/12/121121/jdm121121.pdf |
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