Social Media Influencers on Facebook and Their Impact on Consumers
This study aims to pinpoint the elements contributing to social media influencers' (SMIs) popularity and effectiveness in Bangladesh. Additionally, the study aims to determine how these influencers impact consumers' purchasing decisions. The study employs a quantitative research approach,...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Sepuluh Nopember Surabaya
2023-12-01
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| Series: | Jurnal Sosial Humaniora |
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| Online Access: | https://iptek.its.ac.id/index.php/jsh/article/view/19163/7985 |