EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS
In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2011-12-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/53 |