EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS
In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2011-12-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/53 |
| _version_ | 1818779213414531072 |
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| author | Ana ISPAS Roxana - Andreea SARAGEA |
| author_facet | Ana ISPAS Roxana - Andreea SARAGEA |
| author_sort | Ana ISPAS |
| collection | DOAJ |
| description | In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination must identify, maintain and reinforce, through appropriate marketing policies, unique items that form and build over time "the destination' s image". Accordingly, the ultimate target of the tourist destinations' promoters should be to achieve a high level of coincidence between the promoted or projected image and the perceived image of the destination, held by potential and actual tourists. Therefore, the aim of this paper is to illustrate promotional techniques and methods used by the authorities of the Canary Islands over the years (projected image), and to identify, through a survey among the citizens of Braşov, the image that they have of the Canary Islands (perceived image). |
| first_indexed | 2024-12-18T11:57:03Z |
| format | Article |
| id | doaj.art-f6eb98b30dd74e01b814305a6152d300 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-18T11:57:03Z |
| publishDate | 2011-12-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-f6eb98b30dd74e01b814305a6152d3002022-12-21T21:09:02ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942011-12-0101261235EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDSAna ISPAS0Roxana - Andreea SARAGEA1Faculty of Economic Sciences and Business Administration, University of Transilvania, Braşov, RomaniaFaculty of Economic Sciences and Business Administration, University of Transilvania, Braşov, RomaniaIn the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination must identify, maintain and reinforce, through appropriate marketing policies, unique items that form and build over time "the destination' s image". Accordingly, the ultimate target of the tourist destinations' promoters should be to achieve a high level of coincidence between the promoted or projected image and the perceived image of the destination, held by potential and actual tourists. Therefore, the aim of this paper is to illustrate promotional techniques and methods used by the authorities of the Canary Islands over the years (projected image), and to identify, through a survey among the citizens of Braşov, the image that they have of the Canary Islands (perceived image).http://revistadeturism.ro/rdt/article/view/53tourist destinationdestination imagecanary islands |
| spellingShingle | Ana ISPAS Roxana - Andreea SARAGEA EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS Revista de Turism: Studii si Cercetari in Turism tourist destination destination image canary islands |
| title | EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS |
| title_full | EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS |
| title_fullStr | EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS |
| title_full_unstemmed | EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS |
| title_short | EVALUATING THE IMAGE OF TOURISM DESTINATIONS. THE CASE OF THE AUTONOMOUS COMMUNITY OF THE CANARY ISLANDS |
| title_sort | evaluating the image of tourism destinations the case of the autonomous community of the canary islands |
| topic | tourist destination destination image canary islands |
| url | http://revistadeturism.ro/rdt/article/view/53 |
| work_keys_str_mv | AT anaispas evaluatingtheimageoftourismdestinationsthecaseoftheautonomouscommunityofthecanaryislands AT roxanaandreeasaragea evaluatingtheimageoftourismdestinationsthecaseoftheautonomouscommunityofthecanaryislands |