Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review
To be successful in business the marketers must have understanding of how consumers behave on every occasion during an implicit or explicit need for a product. The knowledge of consumer behavior involves both the physical, mental and emotional process is helpful and worthwhile for the marketing inst...
| Huvudupphovsmän: | , |
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| Materialtyp: | Artikel |
| Språk: | English |
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Mashhad: Behzad Hassannezhad Kashani
2021-10-01
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| Serie: | International Journal of Management, Accounting and Economics |
| Ämnen: | |
| Länkar: | https://www.ijmae.com/article_141988_06588c62829ca6a4ea338bdbd8a9b362.pdf |