MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS
The purpose of this review is to explore the importance, evolution, and emerging approaches to market orientation. The method had three steps: irstly, the importance of the topic was analyzed through the main scientometric metrics such as the number of publications per yea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Libre
2021-12-01
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| Series: | Revista Criterio Libre |
| Subjects: | |
| Online Access: | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/8371/7576 |