MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS
The purpose of this review is to explore the importance, evolution, and emerging approaches to market orientation. The method had three steps: irstly, the importance of the topic was analyzed through the main scientometric metrics such as the number of publications per yea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad Libre
2021-12-01
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| Series: | Revista Criterio Libre |
| Subjects: | |
| Online Access: | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/8371/7576 |
| _version_ | 1818203167098142720 |
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| author | Gersson Torres Sebastián Robledo Sandra Rojas Berrío |
| author_facet | Gersson Torres Sebastián Robledo Sandra Rojas Berrío |
| author_sort | Gersson Torres |
| collection | DOAJ |
| description | The purpose of this review is to explore the importance, evolution, and emerging approaches to market orientation. The method had three steps: irstly, the importance of the topic was analyzed through the main scientometric metrics such as the number of publications per year; secondly, tree of science algorithm was applied to understand evolution. And thirdly, a citation analysis was performed to generate the approaches. The results show three approaches: product innovation, organization performance, and internal market orientation. This study used only one dataset to find the relevant literature; future studies could perform analysis with Scopus and Dimensions. Subsequent studies could identify different perspectives through qualitative methods with case studies to validate the findings of the present investigation. |
| first_indexed | 2024-12-12T03:21:02Z |
| format | Article |
| id | doaj.art-f6fd5ef8cbc349b08b0d3dbd202f4886 |
| institution | Directory Open Access Journal |
| issn | 1900-0642 2323-0886 |
| language | English |
| last_indexed | 2024-12-12T03:21:02Z |
| publishDate | 2021-12-01 |
| publisher | Universidad Libre |
| record_format | Article |
| series | Revista Criterio Libre |
| spelling | doaj.art-f6fd5ef8cbc349b08b0d3dbd202f48862022-12-22T00:40:10ZengUniversidad LibreRevista Criterio Libre1900-06422323-08862021-12-011935326340https://doi.org/10.18041/1900-0642/criteriolibre.2021v19n35.8371MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSISGersson Torres0Sebastián Robledo1Sandra Rojas Berrío2Icontec InternacionalUniversidad Católica Luis AmigóUniversidad Nacional de ColombiaThe purpose of this review is to explore the importance, evolution, and emerging approaches to market orientation. The method had three steps: irstly, the importance of the topic was analyzed through the main scientometric metrics such as the number of publications per year; secondly, tree of science algorithm was applied to understand evolution. And thirdly, a citation analysis was performed to generate the approaches. The results show three approaches: product innovation, organization performance, and internal market orientation. This study used only one dataset to find the relevant literature; future studies could perform analysis with Scopus and Dimensions. Subsequent studies could identify different perspectives through qualitative methods with case studies to validate the findings of the present investigation.https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/8371/7576marketmarket orientationorganization performanceproduct innovation. |
| spellingShingle | Gersson Torres Sebastián Robledo Sandra Rojas Berrío MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS Revista Criterio Libre market market orientation organization performance product innovation. |
| title | MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS |
| title_full | MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS |
| title_fullStr | MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS |
| title_full_unstemmed | MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS |
| title_short | MARKET ORIENTATION: IMPORTANCE, EVOLUTION, AND EMERGING APPROACHES USING SCIENTOMETRIC ANALYSIS |
| title_sort | market orientation importance evolution and emerging approaches using scientometric analysis |
| topic | market market orientation organization performance product innovation. |
| url | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/8371/7576 |
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