Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania

Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania

The complexity of consumer behavior requires new research methods to overcome the limitations of conventional evident-based research. The aim of this paper is the comparison between two types of factor analyses, <i>Q</i> and <i>R</i> (PCA and cluster analysis) for subjectiven...

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Bibliographic Details
Main Authors: Manuela Rozalia Gabor, Nicoleta Cristache
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Mathematics
Subjects:
factor analysis
Q methodology
subjectivity
Q-sort
P-sample
PCA
Online Access:https://www.mdpi.com/2227-7390/9/10/1136

Internet

https://www.mdpi.com/2227-7390/9/10/1136

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