Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania
The complexity of consumer behavior requires new research methods to overcome the limitations of conventional evident-based research. The aim of this paper is the comparison between two types of factor analyses, <i>Q</i> and <i>R</i> (PCA and cluster analysis) for subjectiven...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-05-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/9/10/1136 |