PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee the company's success in the future. Th...

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Bibliographic Details
Main Authors: Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad
Format: Article
Language:English
Published: Universitas Pelita Harapan 2022-10-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
aliexpress
buying interest
e-commerce
digital marketing
brand trust
customer satisfaction
pemasaran digital
kepercayaan merek
kepuasaan pelanggan
minat beli
produk import
ecommerce aliexpress
Online Access:https://ojs.uph.edu/index.php/DJM/article/view/5282

Internet

https://ojs.uph.edu/index.php/DJM/article/view/5282

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