The antecedents of perceived value in the Airbnb context
Purpose - This study aims to examine the antecedents of perceived value in the Airbnb context using the variables of perceived benefits (i.e. monetary saving, hedonic benefit, novelty and social interaction) and perceived risks (i.e. performance, physical, psychological and time). Design/methodology...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2017-12-01
|
Series: | Asia Pacific Journal of Innovation and Entrepreneurship |
Subjects: | |
Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2017-040 |