INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT

In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerated trend of entrepreneurial innovation and change and how a company can approach the customers’ management? In order to facilitate the companies’ activity on the market and preserve customer relations...

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Bibliographic Details
Main Authors: Alina-Mihaela NICUTA, Florin-Alexandru LUCA, Andreea APETREI
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2018-06-01
Series:Network Intelligence Studies
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/NIS_11_3.pdf