INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT
In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerated trend of entrepreneurial innovation and change and how a company can approach the customers’ management? In order to facilitate the companies’ activity on the market and preserve customer relations...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2018-06-01
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| Series: | Network Intelligence Studies |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_11_3.pdf
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| _version_ | 1831676615402192896 |
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| author | Alina-Mihaela NICUTA Florin-Alexandru LUCA Andreea APETREI |
| author_facet | Alina-Mihaela NICUTA Florin-Alexandru LUCA Andreea APETREI |
| author_sort | Alina-Mihaela NICUTA |
| collection | DOAJ |
| description | In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerated trend of entrepreneurial innovation and change and how a company can approach the customers’ management? In order to facilitate the companies’ activity on the market and preserve customer relationship, recent technological innovations created management systems based on three key activities: gathering customer information, information dissemination in the organization and information use for product and service innovation and improvement. The present paper tries to provide an answer to the above mentioned questions using an overview on current approaches in Customer Relationship Management (CRM) by introducing the concept of CRM, where it all started, how it currently works and which are its future trends. |
| first_indexed | 2024-12-20T04:26:28Z |
| format | Article |
| id | doaj.art-f725afe252354878bb21e6203a0aa56b |
| institution | Directory Open Access Journal |
| issn | 2344-1712 |
| language | English |
| last_indexed | 2024-12-20T04:26:28Z |
| publishDate | 2018-06-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | Network Intelligence Studies |
| spelling | doaj.art-f725afe252354878bb21e6203a0aa56b2022-12-21T19:53:30ZengRomanian Foundation for Business IntelligenceNetwork Intelligence Studies2344-17122018-06-01VI11 (1/2018)2125networ:y:2018:i:11:p:21-25INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENTAlina-Mihaela NICUTA0Florin-Alexandru LUCA1Andreea APETREI2 “Gheorghe Asachi” Technical University of Iasi “Gheorghe Asachi” Technical University of Iasi Catholic University of Valencia In the context of an economy placed on ”fast mode”, how a company can stay in line with an accelerated trend of entrepreneurial innovation and change and how a company can approach the customers’ management? In order to facilitate the companies’ activity on the market and preserve customer relationship, recent technological innovations created management systems based on three key activities: gathering customer information, information dissemination in the organization and information use for product and service innovation and improvement. The present paper tries to provide an answer to the above mentioned questions using an overview on current approaches in Customer Relationship Management (CRM) by introducing the concept of CRM, where it all started, how it currently works and which are its future trends. http://seaopenresearch.eu/Journals/articles/NIS_11_3.pdf InnovationCRM MarketVendorsFuture trends |
| spellingShingle | Alina-Mihaela NICUTA Florin-Alexandru LUCA Andreea APETREI INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT Network Intelligence Studies Innovation CRM Market Vendors Future trends |
| title | INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
| title_full | INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
| title_fullStr | INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
| title_full_unstemmed | INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
| title_short | INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
| title_sort | innovation and trends in crm customer relationship management |
| topic | Innovation CRM Market Vendors Future trends |
| url |
http://seaopenresearch.eu/Journals/articles/NIS_11_3.pdf
|
| work_keys_str_mv | AT alinamihaelanicuta innovationandtrendsincrmcustomerrelationshipmanagement AT florinalexandruluca innovationandtrendsincrmcustomerrelationshipmanagement AT andreeaapetrei innovationandtrendsincrmcustomerrelationshipmanagement |