A Theory o f Market- Based Sustainability : Integrating Economics-Based Supply a nd Demand Theory with Doing Good, Warm Glow, and Price Fairness
A variety of entities are increasingly concerned with sustainability (e.g., customers, firms), and these entities will often increase their sustainability actions if there is a performance and/or quality-of-life incentive to do so. But such a simplistic portrayal of sustainability leaves out the bou...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Luminous Insights
2023-12-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/JSM-2023-115.pdf |