Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakar...

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Bibliographic Details
Main Authors: Gity Maulina Yolanda, Dwidjono Hadi Darwanto, M. Khalifatul Ardhi
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2022-10-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
Subjects:
attributes
conjoint analysis
consumers’ attitude
consumers’ preference
multi-attribute fishbein
Online Access:https://journal.umy.ac.id/index.php/ag/article/view/12150

Internet

https://journal.umy.ac.id/index.php/ag/article/view/12150

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