The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro

The general focus of the study was to investigate the impact of advertisement on alcoholic beverage consumption at Bantama Sub-Metro in Kumasi. Objectives were to analyse the nature of advertisement of alcoholic beverages, determine factors that influence the consumption of alcoholic beverages and t...

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Bibliographic Details
Main Authors: Frank Amoateng, Kofi Poku
Format: Article
Language:English
Published: EconJournals 2013-03-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32074/355016?publisher=http-www-cag-edu-tr-ilhan-ozturk