DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people whi...

Full description

Bibliographic Details
Main Authors: Dejan Dašić, Vladan Vučić, Željko Turčinović, Miloš Tošić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2023-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
digital marketing
social networks
media
digital advertising
agribusiness
Online Access:https://ea.bg.ac.rs/index.php/EA/article/view/2250

Internet

https://ea.bg.ac.rs/index.php/EA/article/view/2250

Similar Items