Samsonite: Case Study

This case study aimed at shedding light on the new emerging trends of business observed in the Asian region. Today, big multinationals are learning from Asia and applying best practices, developed in this continent, in their operations worldwide spanning from USA, South America and Europe. In partic...

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Bibliographic Details
Main Authors: Naveed Muhammad Khan, Tauseef A Qureshi
Format: Article
Language:English
Published: Institute of Business Management 2017-12-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Online Access:http://journals.iobmresearch.com/index.php/JELCS/article/view/1940/347