The Effect of Packaging, Product Variance, and Brand Equity on Nutella Consumer Trust
The development of global business has also penetrated the culinary world. Various food manufacturers have marketed their products worldwide. One of the global food brands is Nutella. This breakfast product from Italy has been marketing its products for more than 50 years. To be able to continue to...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2021-12-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/122 |