Bridging Consumer Choices: The Role of Sustainable Packaging Logistics and Trust in E-Commerce Industry of Pakistan

Bridging Consumer Choices: The Role of Sustainable Packaging Logistics and Trust in E-Commerce Industry of Pakistan

Purpose: The study aims to investigate the impact of packaging, logistics, and ethical sources on consumer purchase behavior through Trust in the e-commerce industry of Pakistan. It Design/Methodology/Approach: It is a quantitative, deductive, and cross-sectional study. The convenience sampling...

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Bibliographic Details
Main Authors: Muhammad Bilal Ahmad, Fatima Shaukat, Fizza Rizvi, Muhammad Zulqarnain
Format: Article
Language:English
Published: CSRC Publishing 2024-06-01
Series:Sustainable Business and Society in Emerging Economies
Subjects:
Sustainable Practices
E-Commerce
Packaging
Logistics
Ethical Sourcing
Online Access:https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2960

Internet

https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2960

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