Quem são os consumidores sustentáveis?
The understanding of the consumer behavior and the decision-making processes involved in their choices is a theme that has been discussed in great depth in recent decades. The identification of variables that can be attributed to characterize a niche market demands specific studies for each category...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2013-01-01
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| Series: | Ciências Sociais Unisinos |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=93829352004 |