<b>New product development in small and medium-sized technology based companies: a multiple case study

<b>New product development in small and medium-sized technology based companies: a multiple case study

The new product development (NPD) becomes more and more critical for the competitiveness, due to increasing internationalization of markets and diversification of products and decreasing life cycle of products. This paper addresses gaps in NPD literature, presenting a multiple case study involving s...

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Bibliographic Details
Main Authors: Eduardo Gomes Salgado, Valério Antonio Pamplona Salomon, Carlos Henrique Pereira Mello, Carlos Eduardo Sanches da Silva
Format: Article
Language:English
Published: Universidade Estadual de Maringá 2018-09-01
Series:Acta Scientiarum: Technology
Subjects:
electronics company
Product Management
company size.
Online Access:http://periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/35242

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http://periodicos.uem.br/ojs/index.php/ActaSciTechnol/article/view/35242

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