Passenger Service Dominance through Brand Loyalty: An Idiosyncratic View of Starline Bus Service (Pvt.) Limited
Continuous improvements of bus services ensure passengers’ well-being. Quality services amalgamated with low price are dominating factors to change passengers’ views in this aspect. With contentions to previous ideology, passengers’ choices stick to a particular bus service provider especially St...
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2020-06-01
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| Series: | Kelaniya Journal of Management |
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| Online Access: | http://doi.org/10.4038/kjm.v9i1.7620 |