MASS CUSTOMIZATION NEARSHORING PROGRAM FOR CLOTHING MANUFACTURERS
Mass customization offers considerable potential for increasing the notoriety of a brand, acquiring new markets and generating significant profits. But, before reaching or exceeding customer expectations, important steps must be taken. We discuss in this paper a nearshoring approach to more effectiv...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2019-05-01
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| Series: | Annals of the University of Oradea: Fascicle of Textiles, Leatherwork |
| Subjects: | |
| Online Access: | http://textile.webhost.uoradea.ro/Annals/Vol%20XX%20nr.%201-2019/Management/Art.%20no.%20366%20pag%20143-148.pdf |