Managed Play: The Media’s Impact on Play in the Australian Football League
No industry has influenced the transformation of the Australian Football League (AFL) into a professional, commercial business more than the media. Today, the AFL players are paid more than ever and are used as marketing tools to promote and sell the game, often to new fans in new markets of Austral...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-03-01
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| Series: | Physical Culture and Sport: Studies and Research |
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| Online Access: | https://doi.org/10.2478/pcssr-2018-0001 |