Influence of emotions displayed by employees during service recovery
Purpose – While research evidences how customers’ emotions can influence their consumer experience, understanding of how employees’ displayed emotions affect the customer service experience is more limited. Drawing on affect transfer theory, the authors test for the mediating role of attitude toward...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2021-12-01
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Series: | Spanish Journal of Marketing-ESIC |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2021-0146/full/pdf?title=influence-of-emotions-displayed-by-employees-during-service-recovery |