EVOLUTION OF THE MARKETING PARADIGM: A NEW VISION
Objective: to confirm the feasibility of using the disciplinary matrix by Th. Kuhn in relation to the marketing theory.Methods: paradigmatic and systemic methods of analysis of marketing phenomena.Results: to date, the paradigm as a specific tool of scientific research is poorly studied in the marke...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2016-03-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/1972 |