ANALISIS PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN

This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungara...

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Bibliographic Details
Main Authors: Dyah Ayu Annurfa, Aris Sunindyo
Format: Article
Language:English
Published: Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang 2020-12-01
Series:Keunis
Subjects:
Online Access:https://jurnal.polines.ac.id/index.php/keunis/article/view/2110