Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities
The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis w...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2023-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ecojoin.org/index.php/EJM/article/view/1369 |