MARKETING STRATEGY IN SPORTS SPONSORSHIP
Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education
2012-09-01
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| Series: | Sport Mont |
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| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Septembar_2012_Novakovic_425-433.pdf |