MARKETING STRATEGY IN SPORTS SPONSORSHIP
Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2012-09-01
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| Series: | Sport Mont |
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| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Septembar_2012_Novakovic_425-433.pdf |
| _version_ | 1818584342831562752 |
|---|---|
| author | Srećko Novaković |
| author_facet | Srećko Novaković |
| author_sort | Srećko Novaković |
| collection | DOAJ |
| description | Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strateg.y |
| first_indexed | 2024-12-16T08:19:39Z |
| format | Article |
| id | doaj.art-f7fbc0dd4d354c188f0b1d85190b2abd |
| institution | Directory Open Access Journal |
| issn | 1451-7485 2337-0351 |
| language | English |
| last_indexed | 2024-12-16T08:19:39Z |
| publishDate | 2012-09-01 |
| publisher | Montenegrin Sports Academy and Faculty for Sport and Physical Education |
| record_format | Article |
| series | Sport Mont |
| spelling | doaj.art-f7fbc0dd4d354c188f0b1d85190b2abd2022-12-21T22:38:09ZengMontenegrin Sports Academy and Faculty for Sport and Physical EducationSport Mont1451-74852337-03512012-09-01X34-35-36425433MARKETING STRATEGY IN SPORTS SPONSORSHIPSrećko Novaković0Holding Kompanija ”SOLID” Subotica Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strateg.yhttp://www.sportmont.ucg.ac.me/clanci/SportMont_Septembar_2012_Novakovic_425-433.pdfsponsorshipstrategymarketingimageinfluenceteamsresult. |
| spellingShingle | Srećko Novaković MARKETING STRATEGY IN SPORTS SPONSORSHIP Sport Mont sponsorship strategy marketing image influence teams result. |
| title | MARKETING STRATEGY IN SPORTS SPONSORSHIP |
| title_full | MARKETING STRATEGY IN SPORTS SPONSORSHIP |
| title_fullStr | MARKETING STRATEGY IN SPORTS SPONSORSHIP |
| title_full_unstemmed | MARKETING STRATEGY IN SPORTS SPONSORSHIP |
| title_short | MARKETING STRATEGY IN SPORTS SPONSORSHIP |
| title_sort | marketing strategy in sports sponsorship |
| topic | sponsorship strategy marketing image influence teams result. |
| url | http://www.sportmont.ucg.ac.me/clanci/SportMont_Septembar_2012_Novakovic_425-433.pdf |
| work_keys_str_mv | AT sreckonovakovic marketingstrategyinsportssponsorship |