Overall Store Price Image (OSPI), Antecedents, and Its Effect on Repurchase Intention
This study aims to examine the influence of store price image which is consisting of price fairness images, price pleasure images, price rewards images, price value images on overall store price images (OSPI), and repurchase intentions. The study also examines the role of moderation variables, store...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2020-10-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/679 |