Psychological Ownership in Marketing:
In recent years, the concept of psychological ownership has garnered significant attention in marketing. Psychological ownership refers to the sense of ownership that individuals feel towards an object and the feeling that the object is “mine.” With the rise of digitalization and the sharing economy...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.033/_html/-char/en |