Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 respondents. In this study, data are analyzed...
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| 格式: | 文件 |
| 语言: | Indonesian |
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Institut Ilmu Sosial dan Manajemen STIAMI
2023-05-01
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| 丛编: | Majalah Ilmiah Bijak |
| 主题: | |
| 在线阅读: | https://ojs.stiami.ac.id/index.php/bijak/article/view/3110 |