Innovative culture of the organization: essence, structure, approaches to estimation

In the article approaches to the determination of essence of the category innovative culture as one of directions of corporate culture of the organization are analysed. Author's determination of essence and maintenance of the category innovative culture of the organization is offered, its prima...

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Bibliographic Details
Main Author: Yu.S. Shypulina
Format: Article
Language:English
Published: Sumy State University 2010-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_132_138_0.pdf