Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI)

Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI)

Objectives: To take inventory of the current state of affairs of Market Access Launch Excellence in the life sciences industry. To identify key gaps and challenges for Market Access (MA) and discuss how they can be addressed. To generate a baseline for benchmarking MA launch excellence. Methodology:...

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Bibliographic Details
Main Author: Marcus A. Koch
Format: Article
Language:English
Published: MDPI AG 2015-12-01
Series:Journal of Market Access & Health Policy
Subjects:
Market Access Launch Excellence
inventory
benchmarking
life sciences
biopharmaceutical industry
product life cycle
implementation gaps
activity model
early HTA
beyond the pill
talent management
Online Access:http://www.jmahp.net/index.php/jmahp/article/view/29679/44242

Internet

http://www.jmahp.net/index.php/jmahp/article/view/29679/44242

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