The Effect of Sharia Governance and Customer Relationship Marketing on Muzakki Loyalty

This study aims to analyze the effect of sharia governance and customer relationship marketing on muzakki loyalty. In this study, sharia governance was divided into six variables, i.e. transparency, accountability, responsibility, independence, fairness, and sharia compliance. Whereas customer relat...

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Bibliographic Details
Main Authors: Mahmudi Mahmudi, Rizka Luluh Prastmawati
Format: Article
Language:Indonesian
Published: Universitas Negeri Surabaya 2020-10-01
Series:Akrual: Jurnal Akuntansi
Subjects:
Online Access:https://journal.unesa.ac.id/index.php/aj/article/view/10155