Marketing Communication with Online Characters:
As more consumers shop online, avatars are being used to support consumer purchase behavior in many online shopping sites and virtual worlds. Previous studies have suggested that avatars have positive effects on consumers’ online shopping experience and are important for the successful operation of...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.036/_html/-char/en |