The Impact of Ethical Marketing on Consumer Repurchase Intention with Emphasis on the Mediating Role of Brand Identity and Brand Equity (Case Study: Digikala Online Store)

The Impact of Ethical Marketing on Consumer Repurchase Intention with Emphasis on the Mediating Role of Brand Identity and Brand Equity (Case Study: Digikala Online Store)

Extended AbstractAbstractThe purpose of this study is to analyze the impact of ethical marketing on consumer repurchase intention with emphasis on the mediating role of brand identity and brand equity. The research method is descriptive-survey in terms of nature, and applicable in terms of purpose....

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Bibliographic Details
Main Authors: Mahya Rezaeian, Mohammad Hadi Asgari
Format: Article
Language:fas
Published: Iranian Business Management Association 2021-11-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
ethical marketing
consumer repurchase intention
brand identity
brand equity
Online Access:https://www.jvcbm.ir/article_142578_e96a4a4c5a0e8cfd9f8032463e97d4b2.pdf

Internet

https://www.jvcbm.ir/article_142578_e96a4a4c5a0e8cfd9f8032463e97d4b2.pdf

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