Creating a New Experience for Tourists through City Branding (Case Study: City of Shiraz in Iran)
The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand experience in the city of Shiraz, Iran was assessed, a...
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| Format: | Article |
| Language: | English |
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ACCB Publishing
2021-06-01
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| Series: | Space and Culture, India |
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| Online Access: | https://spaceandculture.in/index.php/spaceandculture/article/view/1132 |