The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets

The Country-of-Origin Effect on the Reputation of Russian Metallurgical Products in Central Asian Markets

The article examines the mutual influence of the country's image and its trading activities in foreign markets. Territorial products are in high demand in other countries and connected in the minds of consumers with the country of production. The authors focus their attention on Central Asia as...

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Bibliographic Details
Main Authors: G. A. Savchuk, V. A. Frants, D. S. Saidmagomedov
Format: Article
Language:English
Published: MGIMO University Press 2022-03-01
Series:Vestnik MGIMO-Universiteta
Subjects:
сross-country competition
territorial product
metallurgical products
rolled metal market
central asia
product reputation
Online Access:https://www.vestnik.mgimo.ru/jour/article/view/3064

Internet

https://www.vestnik.mgimo.ru/jour/article/view/3064

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