How Do Location-Based Augmented Reality Games Improve Physical and Mental Health? Evaluating the Meanings and Values of Pokémon Go Users’ Experiences through the Means-End Chain Theory

New technology has dramatically changed online games and blurred the boundary between active and passive activities. This study aims to explore the meanings and values of augmented reality online games by examining users’ Pokémon Go experiences through the means-end chain theory. Using data from int...

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Bibliographic Details
Main Authors: Gordon Chih-Ming Ku, I-Wei Shang, Meng-Fan Li
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Healthcare
Subjects:
Online Access:https://www.mdpi.com/2227-9032/9/7/794